An Indian Summer 2020

April - August 2020

An Indian Summer (AIS) is South Asian Arts Festival established in 2010. The multi art form festival usually takes places in venues and public spaces across the city of Leicester, but in response in to the National UK lockdown in March the 2020 festival went online.

 

No Fixed Abode was brought in as Creative Producer and PR & Marketing Manager.

 

A team of two responded to delivered this brief.

What we did
  • Reimagine the existing AIS programme for online and ‘stay-at-home’ audiences; programming 30 + events over two weeks.

  • Develop and build new partnerships to create engaging online content including live performances, talks & discussions, exhibitions, international music commissions, films, and tutorials. 

  • Event Manage the festival and its new online programme, including project managing a professional production agency and the delivery of content and assets.

  • Support on funding bids for additional content

  • Create and deliver a PR & marketing strategy, securing BBC Radio coverage and TIME OUT online promotion

  • Brief for and project manage an AIS 'brand refresh' including logos, web graphics, fonts and Social Media assets (www.indiansummer.org)

  • Enhance existing Social Media presence, including a paid advertising campaign 

  • Develop and deliver a festival evaluation report Arts Council England and Leicester City Council 

Highlights

Visioning and developing a new music commission with award-winning Bandish Projekt

Eight Classical Indian Musicians from the UK composed and recorded short ‘samples’ of their work and we’ve sent them to India, with lyrical accompaniment from musician and rapper Mr Shay and Artistic Director from Sitar Music Society, to be remixed by a multi-award winning electronic DJ and producer. 

In-depth interview and Q&A with comedian Nish Kumar

Host of The Mash Report (BBC2), star of Mock the Week (BBC2), Live at the Apollo (BBC2), and The News Quiz (BBC Radio 4), Nish Kumar was interviewed by Geoff Rowe (Festival Director, Leicester Comedy Festival) as part of his ongoing series of conversations with celebrated British comedians.

Highlights

Indian Classical Music: A listeners guide

The pilot of new podcast series. Seetal and Kaviraj from Sitar Music Society uncover the key aspects of Indian classical music performance and explore one of the most captivating musical traditions in the world.