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An Indian Summer 2020

An Indian Summer (AIS) is South Asian Arts Festival established in 2010. The multi art form festival usually takes places in venues and public spaces across the city of Leicester, but in response in to the UK Lockdown the 2020 festival went online.


No Fixed Abode was brought in as Creative Producer and PR & Marketing Manager.


A team of two responded to delivered this brief.

What we did
  • Reimagine the existing AIS programme for online and ‘stay-at-home’ audiences; programming 30 + events over two weeks.

  • Develop and build new partnerships to create engaging online content including live performances, talks & discussions, exhibitions, international music commissions, films, and tutorials. 

  • Event Manage the festival and its new online programme, including project managing a professional production team and the timely delivery of content and assets.

  • Support on funding bids for additional content

  • Create and deliver a PR & marketing strategy, securing BBC Radio coverage and TIME OUT online promotion

  • Brief for and project manage an AIS 'brand refresh' including logos, web graphics, fonts and Social Media assets

  • Enhance existing Social Media presence, including a paid advertising campaign 

  • Develop and deliver a festival evaluation suitable for Arts Council England and Local Authority reporting

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